Whilst searching about street skating.

I came across this paragraph.

Influential videos

Like no other time before it, the period between the mid 1990s and the early 21st century saw an incredible amount of influence originating in promotional videos released directly by skate companies themselves. Whereas skate demos and competitions continued to maintain their important role that had been established in previous skate eras, many professional skaters now focused the majority of their attention on videos, and the tricks being performed in those videos. Skate videos in the mid 1990s were almost exclusively street based, with absolutely no freestyle, and very little vert to mention. Some videos, such as Girl Skateboards' Mouse (1996) directed by Spike Jonze, and A-Team's' Rodney Mullen vs. Daewon Song (1997) followed the tradition of technical flatground skateboarding that had been spawned from the ashes of freestyle in the early 1990s. Tricks were executed faster and with more power. The boundaries of switch stance skating were being pushed and many skaters appeared equally competent in both their regular and switch stance. Others videos, such as Toy Machine's Welcome to Hell (1996), and Zero Skateboards's Thrill of it All (1996), represented the direction that street skating took in the late 1990s towards high impact stair and handrail skating.

See as though these were influential in the skate world I thought it would be pretty useful to look these up...