Definitions.

min·i·mal·ism

noun /ˈminəməˌlizəm/ 

A trend in sculpture and painting that arose in the 1950s and used simple, typically massive, forms


An avant-garde movement in music characterized by the repetition of very short phrases that change gradually, producing a hypnotic effect

Minimalism describes movements in various forms of art and design, especially visual art and music, where the work is stripped down to its most fundamental features. As a specific movement in the arts it is identified with developments in post–World War II Western Art, most strongly with American visual arts in the late 1960s and early 1970s.

branding is a form of:
brand

verb /brand/ 
branded, past participle; branded, past tense; branding, present participle; brands, 3rd person singular present

Mark (an animal, formerly a criminal or slave) with a branding iron


Mark indelibly
• - an ointment that branded her with unsightly violet-colored splotches
Describe (someone or something) as something bad or shameful
• - the do-gooders branded us as politically incorrect
• - she was branded a liar
Assign a brand name to
• - branded goods at low prices
The promotion of a particular product or company by means of advertising and distinctive design